Alisa writes:

Hi Pete,
I’m working on a mattress buying guide (on how to pick the right mattress for you) for Marketwatch.
I would love some expert intel on the below:
- How to pick the right firmness?
- How to pick the best material?
- How to determine what type of sleeper you are?
- How to know what depth makes sense?
- How to interpret mattress jargon? coils, springs, memory, cooling gel, etc.
If you can send responses by 11am tomorrow, that would be great!
Thank you, Alisa
Hello Alisa,
Your questions are predicated on the notion that the mattress industry is legitimate.
That hasn’t been true, for the most part, these previous several years.
You’ll only succeed in misleading the consumers you’re attempting to help…assuming that’s your intent.
There is one key piece of advice that you should pass along.
A successful mattress purchase is made when you buy a mattress with NO Memory Foam in it.
Those won’t be easy to find.
Thanks, Pete
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