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What You Need To Know

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The Mattress Expert – Overview
How We Became “The Mattress Expert”
Researching Your Mattress Purchase
What Your Body Needs
Comfort Guarantees
Latex Mattresses
Why Add A Latex Topper to Your Mattress
Memory Foam and Latex Foam Rubber
Memory Foam
Delivery to Canada

Memory Foam Contents

The Mattress Expert – Overview

We do things a bit differently here. Instead of the old BS based ‘Razzle-Dazzle’, we will attempt to appeal to your commons sense.

Now, we realize that some people have more common sense than others and that this will not work with everyone. But, for those of you who do buy into it, you’ll walk away with what you came for…a good night’s sleep that lasts for many years.

This, in contrast to the mattress industry as a whole and most stores you go to, where you can experience plenty of the same old Razzle-Dazzle…designed to “make the sale”….and nothing else. 

We are an On-Line store, (have been since 2003), with no physical showrooms. As such, we can’t rely on pushing your ‘comfort’ or ‘luxury’ button…as is common practice at the stores. We can’t appeal to your weaknesses, so we must play to your strengths.

We simply ask that you take your heads out of the sand and pay attention. (Granted, it’s not your usual schmoozing sales pitch, but hey, it works for us).

Whether you realize it or not, you have been brainwashed by mass media marketing….the constant TV, Radio and Print ads that tell you how wonderful this mattress is or that mattress is and that this store or that store is the “Best, Lowest Priced, Largest Selection, Same Day Delivery, 100 Night Comfort Guaranteed, 50% Off any holiday sale” store within the sound of their voices.

While advertising mattresses is fairly old, this continual bombardment of advertising is much more recent. It began shortly after the turn of the 21st Century when Tempurpedic made the scene. It began with their infomercials and grew from there. Thanks to them, memory foam is all the rage. It has become the industry’s cash cow and it’s being milked everywhere and for all it can give.

That is to say, everywhere except here. 

I’ve written about it many times and you may have seen it. If not, then you’ve heard it here first, “Memory foam is thee worst product ever invented for use in or as a mattress”.

Click Here, to find out why.

At first, the emergence of Tempurpedic was regarded with a certain degree skepticism and ignored, by and large, by the major mattress manufacturers. But, as Tempurpedic’s market share grew, most jumped on the memory foam band wagon. Tempurpedic was continually advertising their product and promoting it as if it were the best thing since sliced bread. Any everyone knows that if you tell a lie often enough, it will have the appearance of being the truth. 

So now, what we have is an entire industry that adopted the true value of memory foam…a crappy material that will cause you to become a frequent buyer, with far fewer costly service calls and exchanges…because, no matter how bad your memory foam bed, or bed with memory foam in it gets, the foam will return to its original shape or close to it, once you get off. The decades old criteria for determining that a mattress needs to be replaced is a sustained impression of 1.5″ or greater….with no one on it. When you apply this same criteria to memory foam, very few mattresses will then need to be exchanged…regardless of how much pain you’re in or how far the mattress sinks with you on it. It’s a huge scam….and the continual ads that tell you otherwise…and the army of salespeople that tell you otherwise, is what leads you to believe that, which is blatantly false.

Now, if you are having a hard time believing what I’ve just told you, perhaps reading the constant flow of complaints by consumers like you, will be more convincing.

Follow these blog links to read for yourself, the effects of memory foam.

Ok, Enough of that. Lets get down to cases. A mattress is a blind item. You can’t see inside and know little to nothing about this big ticket item you are about to buy.

This, not being the ‘old days’ when you simply couldn’t buy a bad mattress and today being a time when it’s extremely easy to buy a bad mattress, it becomes important for you, the consumer, to have an understanding of what it is you need. Having such knowledge will free you from relying on any mis-information you will receive while shopping or researching. In other words, you’ll be able to shop effectively without having to believe the opinion of your salesperson. Contrary to what you are lead to believe, most mattress salespeople are poorly trained and know little about their products and how they will/or won’t work for you.

Click Here, to learn what it is your body needs in relation to buying a mattress.

While the mattress industry is relying on memory and cheap poly foams to seduce you into buying comfort that doesn’t hold up worth a damn, which has expanded profits for them to a far greater degree than every before…long lasting, high quality products are still available.

Many of you older folks may remember having a foam rubber mattress, years ago, that was extraordinarily comfortable…and seemed to last forever. It was not uncommon for these mattresses to last anywhere between 20 and 40 years. These were Latex Foam mattresses…specifically Dunlop Latex, which was discovered in the 1880s and introduced to the mattress market in the 1920s. There is nothing new about this technology and latex is now, as it was then…the best you can buy.

Click Here, for a bit of history on the subject. 

Latex is expensive. It’s expensively made. While you can drop a pretty penny on memory foam and any number of high end traditional mattresses that are cheaply made with tons of profit in them, and have nothing to show for it a year or two later, Latex will remain supportive and comfortable for very many years.

Now, regardless of what a good value an all latex mattress is, long term, not everyone can afford the initial cost. For those on something of a budget…and who isn’t these days, we have latex mattress toppers. A good, reasonably firm, reasonably priced innerspring mattress with 2″ of soft Talalay Latex provides for the common need…firm spinal support and a pressure relieving, muscle relaxing sleeping surface. The latex is so resilient that it absorbs much of your body weight, which extends the life of the mattress far beyond what the manufacturer intended.

THIS, is the common sense, long term alternative to buying a memory foam/pillowtop mattress that starts to lose its shape within months.

How We Became The Mattress Expert

At no point during my childhood, had you asked me what I wanted to be when I grew up, would I have said that I wanted to be an expert in the mattress business.                                                                                          In fact, there was no “Mattress Business” as we know it today, at that time.
The fact is, I never knew what I wanted to be when I grew up. My only real passion, at the time, was baseball.

And so, I pretty much backed into what I have become…without ever meaning to.
And since I didn’t set out to be The Mattress Expert, the credit, (or the blame), is shared among a number of people who were instrumental in preparing me for what it is I do today.
My experiences with these people were the foundation…the building blocks. My natural curiosity and later fascination with the intricacies of this business combined with their knowledge to create,    “The Mattress Expert”.

I think that is was the complexities of both, the mattress industry and what it takes to custom fit each individual with a sleep system that works to fill their particular needs, that make it comparable to the complexities of baseball. And while I could never actually play the game of baseball all that well, I have mastered the fine points of this game…and play it as well as any of “The Greats of the Game”, played at the heights of their careers.
An overly romantic notion, perhaps, but you gotta love what you do or there’s no point in doing it.

The foundation for all this was laid by my dad, who was an electrical and mechanical engineer.
Dad was a most unusual man. You may be familiar with the term, “Jack of all trades and master of none”. Dad was amazing, as he could build anything, fix anything and do it right the first time.
He was not only a Jack of all trades, he mastered them all.
And, as fathers will want to do, impart his knowledge upon his children. Being his only son, I was it…albeit, totally against my will.
In my spare time, I wanted to play baseball. Sometimes I did and sometimes dad corralled me into helping him with his projects.
And while I do not have a degree in engineering, I have something of a background in it, thanks to dad.
This allowed me to understand the very basic premise of knowing what supports what, which became incredibly helpful in understanding mattresses from the inside out and in understanding the support needed of a human body.

And while I do not have a degree in medicine either, I have a good number of physical ailments that I have acquired over the years for one reason or another. These ailments became troublesome enough for me to go to the doctor, which lead to the orthopedic surgeon, which lead to the chiropractor. Again, it was their knowledge, along with my natural curiosity, and my father’s insistence that I understand how one thing leads to another…that allowed me to be able to put two and two together and apply my basic knowledge of anatomy to the business of recommending the right sleep system to each person.

School was never my friend. I didn’t enjoy learning, what I considered to be, a lot of useless information. So, after high school I went to work. I like to drive and was fairly strong, so I got a job delivering furniture….which later brought me inside to the sales floor.

It wasn’t until 10 years later, in 1982, when I went to work as a store manager for “Nationwide Discount Sleep Centers”…the beginning of my mattress career.
The owner had previously been the mattress buyer for Strawbridge & Clothier, a large department store in the Philadelphia area. “Nationwide”, at the time was a small 4 store chain and I was the only non-family member employed as a store manager. Fred, the owner, would come to my store once a week and stay with me all day and tell me about the mattress industry…the proper way to treat a customer and the philosophy behind it, the history of mattresses, the components used in making a mattress and how they work, and the differences between one brand and another.       These countless bits of information were the building blocks upon the foundation my father had laid.
The intricacies of it all, I found fascinating and absorbed his knowledge like a sponge, which I suppose is what prompted him to speak with me so frequently.
As the chain grew, I was asked to help train the new salespeople, which I enjoyed.
I loved working at Nationwide and had no intention of leaving. I was contributing to a 401K and was set to retire at a reasonable age.

As luck would have it, one of the larger, national mattress chains came along a bought the now 41 store Delaware Valley Nationwide chain. I suddenly found myself working for a group of people who only cared about “making the sale” and nothing else.
About a month later, I left to work for a much smaller chain in Delaware, where they cared about their customers, as Nationwide had.

Well, and as it goes with many people, I experienced a mid-life crisis. Mine came on my 50th birthday.
Instead of buying a motorcycle, I decided to open my own store. So, I cashed out what I had in that 401k, borrowed some money from dad and in 2002, opened my own store.

In the spring of 2003, an advertising agent for approached me to write a Q&A blog on their website and “The Mattress Expert” was born. Almost immediately, we received phone orders from NYC and had to scramble to find people to deliver them. Very soon after that, we found ourselves servicing the Continental US. It was a very exciting time for us.
Traditionally, a store will draw 80% of its business from its zip code and the zip codes surrounding it. Nationwide deliveries was a dream Fred had, hence the name…and I, thanks to Kate from…backed into it.

By 2009, 60% of our business was coming to us on-line, with deliveries going to the four corners of the US.
And, as luck would have it, in early April of that same year, the store was lost to a fire that had started in the hardware store next to us.
When I first saw the remains I felt the same sadness I had felt whenever a family member had died unexpectedly. That quickly gave way to an overwhelming sense of freedom that I never dreamed could be possible. The store and it’s expenses had been like the proverbial albatross hanging from our necks. It was a wonderful feeling to be free of it.
We gathered our computers and the other things we needed to continue working and moved it all into our living room.                                                                                                                                         By time January of 2010, we employed the technology necessary to leave the living room and go mobile.
Shortly after that, pop passed away at the ripe old age of 88. Suddenly, I found myself in a position where I no longer had to stay in Jersey and shove snow, anymore.                                                         So, my wife and I traversed the country, several times, looking for a suitable climate.

Well, to keep an already long story from becoming unnecessarily longer, our mobility theory was successful.                                                                                                                                                           We never missed a beat with our customers and found that we can be quicker to respond via email than we had ever been in a brick & mortar store.
We can offer a much fuller line of quality products, without the limited space of a showroom.
And, we have been able to go “green“, almost totally eliminating our use of paper.

We are still associated with my old boss in Delaware. Some of the innerspring mattress sales are funneled through him, as some factories still have rules about a physical store.                                The name of his stores are, “Home Mattress Center”, based in Wilmington Delaware. And, they maintain an “A” rating with his local BBB.

The Mattress Expert has grown, over the years to include the highest quality products available.
Anything you buy from us is made factory fresh to fill your order and delivered directly to you from the manufacturer.
From the stand point of both, the consumer and us, it simply doesn’t get any better than that.

Earlier in the year, 2014, The Mattress Expert had gone International. Not only do we service all 50 United States, but now also, all the Provinces of Canada.

You can buy with the confidence that we know what we’re doing. After a total of 40 + years of retail experience, it’s reasonable to expect that we should.

Finally, I get a lot of compliments and notes of thanks for being helpful…not only from my customers, but from the customers of other stores who need help in re-selecting a mattress that is being exchanged….or to those who simply have a problem that needs fixing. Here too, the credit belongs to someone other than me. My mother, who would have us be the first to arrive and the last to leave any and every holiday dinner, to which we had been invited, for the purpose of helping to set up before hand and clean up afterward…the person in my life who guided my childhood with taps to the back of the head and the instructions, “Make yourself useful”, deserves all the credit. I’m quite sure I wasn’t born that way. She made me that way.

Also to her credit, is my plain spoken manner…or, lack of tact, as some would put it. Mom showed me, on countless occasions, that beating around the bush was a waste of time.

Researching Your Mattress Purchase


Several years ago, a Consumer Reports issue included mattresses. In that issue they proclaimed that the mattress industry was far too complex for anyone there to understand and therefore, had no recommendations to offer. They must have gotten some flack over it, because a few months later they had some recommendations. They had interviewed 100 people in Denver and based their recommendations on those interviews. Their conclusions where all wrong. The next mattress issue included testing of a dozen mattresses…a dozen mattresses from an industry where there are 12,000 different mattresses available. Again, their conclusions were all wrong.

Aside from them, there are others…on-line sites that review mattresses. And, quite often, their conclusions are also wrong.

Almost all of these review sites base their conclusions on the complaints that come in. They then talk about one brand being better than another when it comes to those complaints.

The information provided is very broad based and incredibly misleading.

What is not taken into consideration is the way mattresses are sold. Mostly, they are sold in stores by salespeople who’s only interest is in making the sale.

The beds that sell the easiest are the ones that are most comfortable. And so, the buyer for those stores fill the limited floor space they have with softer mattresses.

Consumers, for the most part, only have these mattresses to try when they go shopping…and so, that’s what they buy. Almost all of the soft pillowtop mattresses end up as the source of all these complaints. With limited floor space at any store, little room is devoted to the firmer models from any given brand. Even so, unless someone comes in requesting a firm mattress, the softer ones are shown because they sell much more easily.

And so you can see, it’ isn’t so much a question of one brand over another, as it is the models within each brand. 

As a matter of simple physics, the firmer ones hold up better than the softer ones.

Each brand has a few lines. Each line has a few models and each model comes in a choice of firmness/softness. 

Be very careful of generalities when it comes to doing your research. The intricacies are profoundly vast…as Consumer Reports has known all along.

When shopping, shop the specifications. Understand what they are and what they do and compare one mattress to another in that way. It sounds a lot like work. The alternative is to rely on what the salesperson is telling you…in an industry where retail salespeople are poorly trained. If you rely on all the mis-information that you are given, the results often ends up in physical pain and having wasted money you can’t afford to waste.

What Your Body Needs

back pain1

When you shop for a mattress at most stores, comfort is what is being pushed. That would be fine, if the materials used to create that comfort held up for any length of time.

Today’s mattresses are made disposable and require replacing in only a year or two for most people…4 or 5 years, if you’re lucky and slender.

These fluffy, super comfy mattresses, mostly pillowtops, are made to feel as they do for one purpose and one purpose only…to make the sale. Very few people in this industry actually give a damn about the mattress providing good support, providing value for your dollar, providing you with a health night’s sleep. The focus is on profit, period.

With very few of us caring about all that, it becomes important for you to care. You cannot walk blandly into a mattress store and rely on the salesperson to know or care about what is right for you. You have to take the decision of what mattress to buy into your own hands…and, you have to know what you’re doing. (Contrary to the common belief, the vast majority of mattress salespeople know about their product or how the components work…although they do a good job of sounding as if they do).

If you were to consult with your Chiropractor or Orthopedist, he will tell you to get a firm mattress. He knows little to no more than that. But, it’s a good place to start.

Your body has a duality to it and each of those two parts need to have what they require. Working from the inside out, you first must consider the support for your spine.

You all must have seen pictures of skeletons at the doctor’s office. You would have noticed that it has curves. For the vast majority of you, you need to maintain the natural curves of your spine when you are lying down. Just as you are when you are standing up straight, so should you be when on your mattress. If you’ve ever laid on the floor on your back, you can remember how much that begins to hurt after a short time. That’s because you have forced your spine flat against the floor, throwing off your spine’s natural alignment.

For this job, the best choices are firm latex or a firm individually pocketed coil mattress. Both do an excellent job of maintaining the natural alignment of your spine.

In cases of severe disc problems or excessive body weight, is when a firm interlocked coil unit more advantageous.

The second part of your body is the exterior…pressure points at the shoulder an hip, muscles and the capillaries near the surface of the skin…all requiring some degree of softness.

With most of today’s mattresses, you get surface softness that compresses easily because cheap, resilient-less materials are used.

The softest material available that also holds up well, is Latex. A layer of soft latex on a reasonably firm mattress provides everything your body needs…proper support and cushioning that relieves pressure points, relaxes the muscles and keeps those capillaries open and the blood flowing freely. The zero-gravity feel of soft latex is what allows you to sleep deeply and wake rested with mush less tossing and turning. 

When choosing between mattresses with one firmer and one softer, keep in mind that you can always further soften the surface of a too firm mattress. You can do little to make a too soft mattress firmer.

A mattress is an upholstered product. It is pressure sensitive. That is to say, that it will wear in direct relation to the pressure placed upon it. In other words, the more you weigh the stronger it needs to be. There is simply no getting around that. Lighter weight people have more options than heavy people. 

When we make a recommendation to our customers, height & weight, age, sleeping position(s) and physical ailments are all taken into consideration with the goal being a mattress that offers the proper support and comfort to provide you with a good night’s sleep for many years to come….using high quality material to do that job, which also provide you with value for your dollar.

“just making a sale” is NOT what we are about. Fitting you with a quality sleep system that will meet you needs today and for years to come, is what we do….and we do it well.

Comfort Guarantees

We do not offer a comfort exchange.

In an industry where comfort is pushed for all the wrong reasons, and dealing with salespeople who are not trained to address your physical needs, a retailer needs a comfort exchange to make the sale. 

It’s important to know that the factories do not cooperate with retailers when it comes to comfort exchanges. The retailers can’t return comfort exchanged mattresses back to the factory for credit.

Many retailers charge a “restocking fee”, which means it is returned to stock. That further implies that the same mattress you returned will be sold to and delivered to someone else.

When you buy from a store that offers a comfort exchange, you could easily find yourself with a mattress that someone else had in their home and sent back. It happens all the time.

Everything purchased from us comes to you made factory fresh to fill your order.

Here too, you won’t have much to worry about when it comes to getting the wrong mattress.

We rely on sound basic principles of what a body requires for support and comfort when recommending a mattress. And while comfort is subjective to the user, anything you receive from us can be further adjusted, if necessary, with a latex topper to provide you with all of the comfort you could want. What we do is not a guessing game, as it is with many retailers. Recommendations are made based on your specific needs. Information about your size, age, sleeping position(s) and physical condition are used to determine the sleep system that is right for you.

Whatever your particular set of circumstances happen to be, we know how to fit you…using the arsenal of high quality products at our disposal.

Good firm contouring support, maintaining your spine’s natural alignment. Added to that is a  layer of latex for comfort unlike and superior to all other foams used in most mattresses. Proper support, pressure point relief, muscle relaxation and longevity combine to make the recommended sleep system that you purchase from us, to be everything your body requires for a good night’s sleep that you’ll enjoy night after night for many years.                                                                 THIS, is true value for the money you’re spending.

Latex Mattresses

Latex - the mattress expert

Latex was discovered in the 1880s and first used as a mattress in the 1920s….using the Dunlop process, which is still being made today.

The Talalay process of making latex foam was developed in the 1940s. The two processes are very much the same, with the exception of a freezing step that was added to the Talalay process.

This freezing step suspends the particles with the end result being a more supple, softer material. Dunlop latex is more dense, as those particles have settled.

Naturally, those making Dunlop and those making Talalay argue that theirs is better. The true almost always lies somewhere in between the two sides of any argument and this is not an exception to that rule. Each has its place when deciding what mattress is best for you. 

Most people will agree that Talalay latex is more comfortable. An all Talalay Latex mattress is an excellent choice for people who range in size from small to large.

However, when you get into supporting the weight of people who are extra large and larger, you’ll want the underlying support of Dunlop Latex…often topped with Talalay Latex for surface comfort.  

Latex has grown in popularity over the last 10 years. The reason for this is the consumer’s desire for a quality mattress that lasts a long time…like in the old days. Today’s mattresses, as many of you know first hand, don’t last very long. They are purposefully designed to be disposable and replaced frequently, as the mattress industry joins many other industries in indulging in the corporate greed thing that has run rampant for so long. Also, Tempurpedic did a great job of advertising the benefits of an all foam mattress over and innerspring, but the memory foam used for these and other mattresses, has been disappointing in its performance. Also, thanks to Monsanto, the dangerous materials imported from China and the chemical ridden memory foams, consumers are seeking healthy alternatives…with organic products becoming very popular.

Even though Latex has been around so long and has been the best material available all this time, many consumers never heard of it. There are three main reasons for this. First, Latex is expensive. It’s expensively made…extracting the sap from the rubber trees and processing that liquid into a foam is labor intensive and time consuming. Also introduced in the 1920s was the Simmons Beautyrest with their individually pocketed coils…still, the number 1 brand of innerspring mattress….and, the Bonnell coil unit…the large heavy coil which is seldom used these days, although still the strongest coil unit available. (We have that unit in some of our mattresses because of its durability). From that time, until shortly after the turn of the 21st Century, these innerspring mattress were well made and lasted a good long time. To give you an example, when I started in the business…all those years ago…a top of the line Sealy Posturepedic sold for $499.00 in queen for the set. A Dunlop latex mattress set in queen sold for $799.00. While that doesn’t sound like much today, $799.00 was a lot to pay for any mattress, especially when you consider that an innerspring costing $399.00 in queen, would last for 20 years. 

At that time, the only factory producing latex for us was located in Canada. At some point, in the early 1980s, that factory was lost to a fire and it was 15 years before any of us, again, saw a Latex mattress. 

Even today, with the popularity of Latex surging, you never see any ads for it. You hear about through word of mouth referrals and from people like me, mostly on the internet, promoting it.

I run across many consumers who don’t know that there is a difference between Latex and memory foam…equating all foam mattresses as the same.

Latex and memory foam are the antithesis of one another….the difference between what works and what doesn’t…the difference between what’s safe and what isn’t…the difference between the best and the worst.

Why Add a Latex Topper to Your Mattress?

6a00d83579c4d869e2019b0189e2e7970b-320wiI often hear, mostly from men, “I shouldn’t have to buy a latex topper to add to my new mattress!”.

And I agree, you shouldn’t have to. I also agree with my wife, when she says, “I shouldn’t have to wash the dishes before putting them in the dish washer!”.

The ideal situation envisioned by these men with regard to their new mattress and my by wife with regard to the dishwasher, are basically the same.

The reality of the situation is, however, considerably different from the ideal. Most of today’s one sided mattresses work about as well as most of today’s dishwashers.

This is not now 10, or so, years ago when mattresses were two sided and lasted 10 or more years. The mattress industry has gotten caught up in the same corporate greed

syndrome that has gripped many of the industries in this country and around the world. Today’s one sided mattresses, by and large, are made to be disposable. There is a 

whole lot more profit involved when you are replacing mattresses every few years than every decade. 

Like it or not, this is the reality of the situation. 

The low density poly and memory foams used in today’s plush and pillowtop models fail quickly. Buy a plush pillowtop mattress and you won’t even get a few

years out of it. Body impressions begin to form almost immediately and within a year, you aren’t comfortable anymore. And, not being comfortable isn’t the 

worst of it. Once your body is no longer properly aligned, you begin living with the pain it causes.

Latex is an extraordinary product. It’s been the best you can buy in the mattress industry since the 1920s. There’s nothing new about it. It’s rubber…the original foam rubber.

It’s more resilient than anything else, and soft Talalay Latex is more comfortable than anything else. At 220+ lbs. each, my wife and I have been using the same two inch

Talalay Latex mattress topper for 5 years. It still looks and feels like new. Now, as at anytime in our history, “There is no substitute for quality”, is true.

If you are adamant about not buying a latex topper, then buy an all latex mattress. Then, you wouldn’t need a topper. However, latex mattresses are expensive.

Latex mattresses have always been among the most expensive to buy…and the least expensive to use…as they tend to last anywhere from 20 to 40 years.

Don’t be seduced by comfort that doesn’t last. Trust me, it’s a trap.

Your skeletal system requires firm support. The top of the mattress needs enough softness to relive blood flow and pressure points, and relax your muscles.

If you have all of this, you are sleeping well. Rely on anyone of most of today’s one-sided mattresses, and what you’ll have will last a very short time. 

What you’ll have is poor value and a waste of money. As I hear it, 99% of you can’t afford to throw money away.

If an all latex mattress is not with your means, buy a more basic firm mattress and let the 2″ of soft Talalay Latex provide the surface comfort.

Together, this sleep system provides proper support and surface comfort that will last you 10 years. THIS is good value for your dollar….quality and comfort, on which you can rely.

Memory Foam and Latex Foam Rubber

The photo of a residual hand print in memory foam, was first seen shortly before the turn of this century. I remember my reaction when I first saw it. “Who, in their right mind, would see that and think it was a good idea?”, I said to myself. From an engineering standpoint, it’s a terrible idea, with that photo highlighting the lack of resiliency that memory foam has proven to have.                                                                                                                                                                                   As it turned out, the sellers of that product did a great job of mass media marketing and through that marketing, was able to convince far too many of you that is was the best thing since sliced bread.                                                                        And while there are millions of you who tried it and found it to far less than what was promised, there is a continuous stream of new consumers who have yet to learn their lesson, and will do so the hard way.                                                 Because the marketing for that product is so pervasive, many more will fall victim to the initial allure of memory foam.

What is Memory Foam?

Memory foam consists of 61 different chemicals. Some of those chemicals are toxic and a couple of them are carcinogenic. And while the exact composition is a closely guarded secret, independent testing and analysis of memory foam exposes its dangers and its health risks to the consumer. All this is easy enough for you to find on the internet and should be a part of the comprehensive research you should do before buying your mattress.

Side Effects of Memory Foam   

The first thing you will notice is the horrible smell. Your retailer will tell you that it takes time to air out….and that is true…quite a bit of time. In the meantime, you’ll find that you are experiencing headaches and/or more serious respiratory problems. If you suffer from Asthma or other forms of COPD, you’ll find those conditions to worsen as a result of using chemical laden off-gassing of the memory foam.

The second most prevalent side effect is “sleeping hot”. Memory foam is a temperature sensitive product. It absorbs your body’s heat and reflects it back to you. 

Next, as memory foam warms from the heat you give off, it softens. It creates an impression that fits your body. When you try to change positions, you have to wait for the foam to recover before settling into your new sleeping position. By the time that happens, you’re a lot more awake than you would normally have been on a product that responds quickly.

Lastly, and almost as dangerous as the chemical off gassing, is the fact that memory foam has no push-back against your body…no support. In short order, you will sink through the memory foam.

The result is back pain. Without support, whatever back problems you have, will worsen. If you have no preexisting back problems, you will develop them if you sleep on memory foam long enough.

Doesn’t Gel Memory Foam Sleeps Cool?

The gel does mitigate the heat. That is true. What is also true, is that the gel does only half the job. That is to say that gel works and works well…but for only a few hours. Half way through your night’s sleep, the heat over powers the gel and you are back to sleeping hot. Gel memory foam turned out to be only the next in a long line of gimmicks.

All-Natural Plant Based Memory Foam

All natural plant based memory foam is better, in that it isn’t toxic. However, you’re still faced with a slow response product that offers little to no support. This will hurt your back just as easily as toxic memory foam. You still have your injury, but not the insult to it.

Next Generation Memory Foam

Simmons uses, what they originally called, Next Generation Memory foam…aka, NxG memory foam. They have change the name since then, looking for something catchy that the consumer will hear as beneficial. While not a natural product, I don’t hear of headaches or respiratory problems from those using it. Another difference between regular memory foam and Next Generation memory foam, is that NxG memory foam is far less temperature sensitive and far more resilient. When you press your hand into NxG memory foam, no lingering hand print remains. Having much faster response means better support for your spine.

We tested a Simmons Beautyrest, at home, taking the precaution to use a latex topper with it. It worked well. In fact, we have recommended that sleep system combination countless times, over the years, and have zero complaints to show for it.

If Memory Foam is so Bad, Why is it Sold?

For the same reason we use fossil fuels instead of renewable energy…for the same reason they push pharmaceuticals instead of plant based remedies…for the same reason they sell foods poisoned by pesticides instead of organically grown …All or money and profit. Memory foam is the mattress industry’s cash cow. You have to understand how the mattress industry works. It produces products that have a life span. In the past, they produced good quality products that lasted a long time….too long to suit them. They had to wait 10 to 20 years before you were ready to buy a new mattress. With the advent of polyurethane foam in the 1970s, they were able to make more comfortable mattresses…but they didn’t last as long as their 10 year warranties and had to endure the expensive of replacing them under the terms of the warranty. Memory foam was the answer…their Godsend. Memory foam is easy to sell, as it is very comfortable, initially. And, once it lost the little resiliency it has and you complain to your retailer about it”s lack of comfort and your pain, the retailer would go through the motions of submitting a warranty claim, which entails an in home inspection of your mattress. The inspector will come out to your house and measure the impressions in your mattress. If they meet or exceed 1.5″ in depth, you’ll get a new mattress. Through mass media marketing, they create the demand for memory foam, knowing full well that when you get off of a mattress filled with memory foam, the memory foam will return to it’s original shape, or close enough to it, as to not leave the necessary 1.5″ sustained impression needed for an exchange. So now, you’ll encounter these, “junk” mattresses sporting a 20 to 25 year or even lifetime warranty with the full knowledge that you can never make good on a warranty claim….relieving the industry of shouldering what had been their biggest expense….and, in the bargain, turning you, the consumer, into a much more frequent buyer than every before thought possible.

It’s positively diabolical.  

What’s the alternative? 

The answer to this problem, like so many of our society’s seemingly more complex issues, is right under your noses and has been there all along. Avoid buying mattresses made with memory foam.                                                                             All-Natural Latex…the original ‘foam rubber’, is now as it has been since the 1920s…the most resilient, most comfortable, best supportive, longest lasting material on the planet. 

If you’re worried about your latex allergy, don’t. Unlike gloves and bandages, the process for turning liquid sap from the rubber tree into foam rubber, also removes the allergen, (the protein). 

Latex is Expensive

Indeed, latex is expensive. Latex starts buy harvesting the sap from the rubber trees in Sri-Lanka and Malaysia. The processes used for making the finished products of Dunlop and Talalay Latex foams, is both, time consuming and labor intensive. In other words, Latex is expensive because it is expensively made. Even if you do not have it in your budget to buy an all latex mattress, you can surely afford a 2″ latex topper to be used atop a reasonably priced innerspring. Considering that the latex topper provides: superior comfort that lasts for many years and is so resilient as to absorb much of your body weight, adding years more life to the mattress than the manufacturer intended, you can see that it’s the best money you can spend. When you buy a product that more than pays for itself in terms of greater quality of sleep that lasts, you then have value for your money. What more can you ask for than that?

Latex has none of the side effects of memory foam. There are no toxic chemicals with natural latex. There are no chemicals, at all, with all-natural latex. Latex sleeps cool. Latex responds immediately, providing support for your spine and your muscles. Latex lasts for many years…just as it always had in its 90+ year history.


Why Am I Hearing About Latex Only Now, as if it Were a New Product?

You’ve all heard the sales pitch, “Why settle for less when you can buy the best?”. 

Since the 1920’s, which ushered in the modern age of mattresses, your other options were the innerspring mattresses that were introduced at about the same time…The Simmons Beautyrest, using individually pocketed coils, and the large heavy interlocked coil unit, (the Bonnell coil), which all other brands used, that is now seldom used.

From that time until about 10 years ago when mattresses went from being made two sided to being made one sided, you could, in fact, settle for less with these high quality innerspring mattresses and save yourself a pretty penny in the bargain. These innerspring mattresses lasted 20 years, on average. They lasted as long as latex mattresses did, so latex never became the giant in the mattress industry. For instance, when I started in the mattress business, you could buy the top of the line Sealy Posturepedic, a queen size set, for $499.00. A thinner, less impressive look 6″ thick Dunlop Latex mattress sold for $799.00 in queen. So, you can see why it never got the same name recognition as other brands. The value was with the lesser expensive innerspring models. But, even then, latex produced a more comfortable feel and a deeper night’s sleep. Those few customers who sprang for the extra expense of latex, became the most fiercely loyal customers of any brand. The difference in comfort was unmistakable. But, as now, the difference in price was not in the budget of most people.

Today, however, the tables have turned. Consumers are spending outrageous amounts of money on memory foam and other high end junk mattresses. Latex is finally coming into its own, when it comes to value for the money spent….surpassing all others when it comes to quality, value and the comfortable, supportive night’s sleep we are all looking for.

Memory Foam

For the past 20 years, memory foam has been promoted as if it were the best thing since sliced bread.

This is reinforced by, just about, every mattress sales person you meet. 

Memory foam is, in fact, thee worst material ever invented for use in or as a mattress

Why? The reasons are numerous.

1) What has to be the very best reason for not bringing memory foam into your home, is that it is dangerous to your health.

It’s dangerous to you, your children, your pets, and your guests.

Memory foam consists of 61 different chemicals. Some of those chemicals which are toxic and a couple of then are carcinogenic. 

Your new memory foam mattress will have a very unpleasant odor to it when it arrives to your home. That smell is the off-gassing of the toxic chemicals.

The negative side effects range from headaches to bleeding sinuses. For most people, it attacks your respiratory system.

And while that should be enough of a reason, there’s much more.

2) It sleeps hot. Memory foam is a temperature sensitive material. It sinks as it warms from your body’s heat and then reflects that heat back to you.

Much of today’s memory foam is infused with gel, or have a gel layer…which is designed to mitigate that heat. 

Unfortunately, the gel amounts to little more than one of countless mattress industry gimmicks.

While gel does have a cooling effect, it only works for a few hours….which is fine, if you only sleep for a few hours. Otherwise, when the gel stops working 

in the middle of the night, you’re back to sleeping hot.

Not Enough?Memoryfoam-themattressexpert

3) Memory foam is a slow recovery foam.

I remember when I saw the first commercials for memory foam…the pressing of the hand into the foam and the residual hand print after the hand was taken away.

My first reaction was, “Who, in their right mind, would think that is a good idea?”.

You’ve all heard the saying, “Tell a lie often enough, and it becomes the truth.” Well, a lie is never the truth, just accepted as truth.

The mass media marketing for memory foam has been unrelenting for 20 long years….and its brain washing effect has done its job. Memory foam is thee most asked for

product by today’s consumers.

Because memory foam is slow to recover, it is not providing the “push back” support that your spine needs….no better than water beds and air mattresses that rely on displacement.

Ask your Orthopedist or Chiropractor if support that pushes back against you is important for proper spinal alignment.

But, there are so many people who claim to love their memory foam mattress

The mattress industry relies on you indulging your sense of comfort and luxury. Go to any mattress showroom and you will find a sea of memory foam and pillowtop mattresses.

They all feel great. They all have that initial comfort that is designed to “make the sale”.

Most of the positive feedback you see are from people who have recently purchased there mattresses.

People who are young and fit are the ones who will be happiest with their memory foam mattress, and for a longer period of time…because their bodies can take it.

But I say to you, if you have any kind of back problem, memory foam will make it worse. If you are fit and have no back problems, memory foam will eventually give you one.

In Short?

Memory foam is pure junk…a total waste of money. It amounts to nothing more than snake oil, sold by snake oil sales people.

If it’s a foam mattress you want, get an all-natural latex mattress, which has been the best you can but since the 1920s. No hype, just top quality.

The Mattress Expert International

Delivery to Canada

The Mattress Expert is pleased to announce that we are now carrying the full latex line of Natura products…made in Quebec, Canada.

Natura produces all natural latex mattresses and latex toppers. There are also some Totally Organic Mattresses in their line.

Also for Natura, we have mattress for children and for the baby’s crib. And, just so no one is left out, there is a Pet Mattress, in various sizes.

The Icing on this Cake is where I can send them. Mattresses get “Free White Glove” delivery anywhere in the mainland US & Canada. The latex toppers, pet beds and crib mattresses are also shipped free, via UPS and reach to all 50 US States and ALL Canadian Provinces….and, with NO SALES TAX.

Here is our link to the Natura line. You can order on-line or by phone.

Helpful Tips

King Mattresses and the “Hump Up The Center”

The hump that develops up the center of a king mattress is the nature of the beast.

That hump develops for two reasons. 1) Nobody sleeps in the center and 2) the two boxspring meet in the center and the two edges of the boxspring run up the center from head to foot. The edges of the boxspring tend to be more rigid than their centers.

If yours is a Cal. King, (72″ x 84″), I’m afraid there is little you can do about it.

However, there’s more than one way to skin that beast if it’s an Eastern King, (76″ x 80″). 

Turn your set sideways. It will now be 80″ wide and 76″ long. This works well for people who are 6″ tall or shorter. In this position, the boxspring now run side to side, and the two rigid edges of the boxspring are now supporting the heaviest parts of your body. 

You’ll still need to spend some time in the center of the bed, so that the padding will settle, but the mattress will wear much more evenly.

If you have a headboard, unbolt it from the frame and screw it to the wall, (Like they do at hotels).

My wife and I have our bed this way and it works well.

With mattresses being so thick, these days, we’ve opted for using the standard height, (9″), boxspring and no bed frame. 

You’ll lose under the bed storage but gain no under the bed vacuuming.

Staying in Shape

Do you have an desk job? No time for a gym? 

Well, if you’re willing to think outside the box, there is a simple way to help you stay in shape without any extra exercise.

Forget the bed frame and forget the boxspring. Put your mattress directly on the floor. After two weeks of getting up and down from that height, you will feel and be stronger…and have more energy. 

During one of our moves, my wife and I, we had to wait for the adjustable bed base we had ordered for our mattress…which is how I know this works.

Memory Foam Contents

     This quote was easily found on the internet via a google search. For those of you who are truly interested in researching before you buy, it’s important to know what you are buying when you buy a memory foam mattress…or a mattress with memory foam in it.

"You might lose some sleep when you find out what's really inside your memory foam mattress. The place where you spend one-third of your life is chock-full of synthetic materials, some potentially toxic. Since the mid- to late '60s, most mattresses have been made of polyurethane foam, a petroleum-based material that emits volatile organic compounds, VOCs, that can cause respiratory problems and skin irritation. Formaldehyde, which is used to make one of the adhesives that hold mattresses together, has been linked to asthma, allergies, and lung, nose, and throat cancers. And then there are cotton pesticides and flame-retardant chemicals, which can cause cancer and nervous-system disorders. 
In 2005, Walter Bader, owner of Lifekind and author of the book Toxic Bedrooms, sent several mattresses to an Atlanta-based lab. A memory-foam model was found to emit 61 chemicals, including the carcinogens benzene and naphthalene. Some of the other 61 chemicals include: isocynates; methylene chloride, 1,1,1-trichloroethane; acetone; ethylene oxide; formaldehyde; acetaldehyde; limonene; styrene; toluene di-isocyanate;
The exact composition of memory foam is a closely guarded trade secret. The formula and manufacturing process for TEMPUR® material is a proprietary trade secret known only to a handful of individuals at Tempur-Pedic.
It is known that people who suffer from pain, such as fibromyalgia, experience worsening of that pain from the chemical off-gassing of memory foam. Memory foam is also know to worsen back problems. Bulging discs can become herniated by the lack of support that memory foam provides. Degenerative Disc Disease (DDD), and herniated disc issues will become increasingly painful, using a memory foam mattress. The dead and sinking feel of memory foam creates a hammock affect. If you have back problems, memory foam is sure to make them worse. If you have no back problems and use a memory foam mattress long enough, it will give you back problems.
More and more consumers are seeking out mattresses made of natural latex. Sales of latex mattresses have increased annually for the past five years. Latex foam has a higher elasticity or resiliency than memory foam. With latex pushing back against you, the result is better support and proper spinal alignment."



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